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Effektive Zielgruppenansprache am Point-of-Sale

Effektive Zielgruppenansprache am Point-of-Sale
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Year:    2014

Author:    Teichert, Thorsten, Valentin, Mathias, Wauker, Sabrina

Der Betriebswirt, Vol. 55 (2014), Iss. 2 : pp. 29–33

Abstract

Marketing and Sales often lack congruency. A Six-Sigma process can help to bridge the competencies and views of both departments. This is especially important for successful new product introductions. The benefits of such a structured collaboration are illustrated in an action-research project. In this real-life case, customer segmentation at the PoS led to upselling, which increased sales by up to 50%.

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Journal Article Details

Publisher Name:    Global Science Press

Language:    German

DOI:    https://doi.org/10.3790/dbw.55.2.29

Der Betriebswirt, Vol. 55 (2014), Iss. 2 : pp. 29–33

Published online:    2014-06

AMS Subject Headings:    Duncker & Humblot, Deutscher Betriebswirte-Verlag GmbH

Copyright:    COPYRIGHT: © Global Science Press

Pages:    5

Keywords:    Unternehmensperformance Six-Sigma DMAIC-Prozess measure phase define

Author Details

Teichert, Thorsten

Valentin, Mathias

Wauker, Sabrina

  1. Effektive Zielgruppenansprache am Point-of-Sale

    Teichert, Thorsten

    Valentin, Mathias

    Wauker, Sabrina

    Der Betriebswirt, Vol. 55 (2014), Iss. 3 P.21

    https://doi.org/10.3790/dbw.55.3.21 [Citations: 0]

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Section Title Page Action Price
Thorsten Teichert / Mathias Valentin / Sabrina Wauker: Effektive Zielgruppenansprache am Point-of-Sale. Gestaltung einer Studie zur marketingtechnischen Optimierung von Verkaufsgesprächen 1
Summary 1
1 Einführung 1
1.1 Problemstellung 1
1.2 Lösungsansatz 2
2 Beispielumsetzung 3
2.1 Define 4
Literatur 4