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Gamification im E-Commerce

Gamification im E-Commerce
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Year:    2014

Author:    Meister, Sandra, Steudte, Frank

Der Betriebswirt, Vol. 55 (2014), Iss. 1 : pp. 13–18

Abstract

Gamification means the use of game elements and game-design techniques in a non-game context. Especially for e-commerce, this approach allows to increase customer loyalty and engagement. To use gamification successfully, it s absolutely essential to understand the motivation and expectations of the customers. Therefore, gamified approaches should not only build on extrinsic but also on the intrinsic motivation The change of customers’ needs over the time have also to be taken into account. Thus, gamification describes a continuous process which leverages customers’ emotions.

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Journal Article Details

Publisher Name:    Global Science Press

Language:    German

DOI:    https://doi.org/10.3790/dbw.55.1.13

Der Betriebswirt, Vol. 55 (2014), Iss. 1 : pp. 13–18

Published online:    2014-02

AMS Subject Headings:    Duncker & Humblot, Deutscher Betriebswirte-Verlag GmbH

Copyright:    COPYRIGHT: © Global Science Press

Pages:    6

Keywords:    Game Elemente player 039's journey gilt group flow zone

Author Details

Meister, Sandra

Steudte, Frank

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Section Title Page Action Price
Sandra Meister / Frank Steudte: Gamification im E-Commerce. Betrachtung potenzieller Einsatzmöglichkeiten anhand von Fallbeispielen 13
Summary 13
Gamification und seine Elemente 13
Motivation als Treiber des Erfolgs 14
Entwicklung im Laufe der Player’s Journey 16
Gamification am Beispiel der Gilt Groupe 17
Handlungsempfehlungen 18
Literatur 18