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Psychologische Grundlagen des Gesundheitsmarketing

Psychologische Grundlagen des Gesundheitsmarketing
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Year:    2012

Author:    Hoffmann, Stefan

Der Betriebswirt, Vol. 53 (2012), Iss. 3 : pp. 10–14

Abstract

The health psychology literature provides several relevant social cognition models that explain why individuals behave healthy or unhealthy. These models help to create efficient instruments of health marketing. Nonetheless, marketing research and marketing practice does not yet consider these models sufficiently. To help closing this gap, the present paper provides an overview of the most relevant models. Implications for health marketing are derived.

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Journal Article Details

Publisher Name:    Global Science Press

Language:    German

DOI:    https://doi.org/10.3790/dbw.53.3.10

Der Betriebswirt, Vol. 53 (2012), Iss. 3 : pp. 10–14

Published online:    2012-09

AMS Subject Headings:    Duncker & Humblot, Deutscher Betriebswirte-Verlag GmbH

Copyright:    COPYRIGHT: © Global Science Press

Pages:    5

Keywords:    Stadienmodelle sozial kognitive Modelle lineare Modelle

Author Details

Hoffmann, Stefan

  1. Angewandtes Gesundheitsmarketing

    Gesundheitspsychologie: Sozial-kognitive Ansätze zur Erklärung des Gesundheitsverhaltens von Konsumenten

    Hoffmann, Stefan

    Faselt, Franziska

    2012

    https://doi.org/10.1007/978-3-8349-4035-3_3 [Citations: 3]

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Section Title Page Action Price
Stefan Hoffmann: Psychologische Grundlagen des Gesundheitsmarketing. Ein Überblick über sozial-kognitive Modelle 1
Summary 1
Sozial-kognitive Modelle des Gesundheitsverhaltens im Überblick 1
Lineare Modelle 1
Stadienmodelle 2
Gemeinsamkeiten sozial-kognitiver Modelle 3
Implikationen für das Gesundheitsmarketing 4
Literatur 4
Fußnoten 5