Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup
Year: 2020
Author: Balkenhol, Jasper, Tiberius, Victor, Cesinger, Beate
ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 68 (2020), Iss. 3-4 : pp. 127–148
Abstract
Zusammenfassung
Unternehmensleitbilder sind zu einem beliebten strategischen Instrument geworden, dem eine motivationssteigernde Wirkung zugeschrieben wird. In KMU und Startups wird die Notwendigkeit von Leitbildern infrage gestellt, da entsprechende Inhalte in der persönlichen Führung vermittelt werden. Doch gerade die gemeinsame Erstellung eines Leitbilds kann dessen Akzeptanz sowie die Mitarbeitermotivation erhöhen. Entsprechend verfolgen wir einen explorativen Aktionsforschungsansatz und entwickelten in einem Workshop mit Mitarbeitern eines in Berlin ansässigen E-Commerce-Startups ein Leitbild. Eine Woche vor und nach dem Workshop wurde die Motivation der Mitarbeiter quantitativ mit Hinblick auf Engagement, Mitarbeiterzufriedenheit, Commitment und Kündigungsabsicht gemessen. Unsere Ergebnisse legen nahe, dass die gemeinsame Formulierung eines Leitbilds einen signifikanten positiven Effekt auf die Mitarbeitermotivation hat, insbesondere für Mitarbeiter mit einem niedrigen initialen Motivationsniveau.
Abstract
Mission statements have become a popular strategic tool, which increases employee motivation. In SMEs and start-ups, the necessity of mission statements is being questioned as their content can also be communicated by personal leadership. However, especially the participatory development of a mission statement can increase its acceptance and work motivation. Therefore, we pursue an explorative action research approach and developed a mission statement in a workshop with employees of a Berlin-based e-commerce startup. One week before and after the workshop, the employees’ motivation was assessed concerning engagement, satisfaction, commitment and intention to quit. Our results suggest that the participatory development of a mission statement leads to a significant positive effect on work motivation, especially for employees with a low level of motivation.
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Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/zfke.68.3-4.127
ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 68 (2020), Iss. 3-4 : pp. 127–148
Published online: 2020-07
AMS Subject Headings: Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 22
Author Details
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Section Title | Page | Action | Price |
---|---|---|---|
Jasper Balkenhol / Victor Tiberius / Beate Cesinger: Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup | 1 | ||
Zusammenfassung | 1 | ||
Abstract | 2 | ||
I. Einleitung | 2 | ||
II. Theoretische Fundierung und Ableitung der Forschungsfrage | 4 | ||
1. Leitbilder: Definition, Bestandteile und Vorteile | 4 | ||
2. Arbeitsmotivation: Theorie und Abgrenzung | 5 | ||
3. Leitbilder und Arbeitsmotivation in Startups | 7 | ||
III. Methodik | 9 | ||
1. Aktionsforschung: Workshop zur Entwicklung eines Leitbilds | 1 | ||
2. Befragungen der Mitarbeiter | 1 | ||
IV. Ergebnisse und Diskussion | 1 | ||
1. Gesamtbetrachtung | 1 | ||
2. Veränderung der Motivationskomponenten | 1 | ||
3. Veränderung der Motivation der einzelnen Mitarbeiter | 1 | ||
V. Fazit | 1 | ||
Literatur | 1 |