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Ethnografische Methoden in der Managementforschung

Ethnografische Methoden in der Managementforschung
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Year:    2020

Author:    Schrage, Stephanie

Der Betriebswirt, Vol. 61 (2020), Iss. 4 : pp. 195–203

Abstract

Abstract

This paper deals with the subject of ethnographic methods and discusses them regarding their relevance in management research. Ethnographic methods describe longitudinal studies of well-defined communities that are based on direct observation and the researcher’s participation in the research context. The paper identifies ethnography as especially capable to study communities in their specific context, temporality, culture and complexity. However, the method is limited concerning generalization and value judgement, and requires time, effort, and willingness to deal with uncertainty. Considering these limitations, the paper concludes that ethnographic methods are of high relevance to management research in order to address inductive and theory-building research questions.

Zusammenfassung

Dieses Paper befasst sich mit ethnografischen Methoden und diskutiert ihre Relevanz in der Managementforschung. Die Ethnografie beschreibt Langzeitstudien, die auf direkter Beobachtung und Teilhabe der Forschenden am Forschungskontext basieren. Die Ethnografie wird als geeignet identifiziert, um Gemeinschaften in ihrem Kontext und ihrer Temporalität, Kultur und Komplexität zu beforschen. Als Limitationen der Methode lassen sich die erschwerte Generalisiertbarkeit, der hohe Studienaufwand und die Studienunsicherheit und die problematische Wertfreiheit festhalten. Das Paper schließt mit dem Fazit, dass die Ethnografie, unter Berücksichtigung der Limitationen, einen großen Beitrag zur Managementforschung leisten kann und insbesondere für induktive und theoriebildende Fragestellungen geeignet ist. Es lässt sich vermuten, dass die Methode vor Hintergrund der Globalisierung und Digitalisierung weiter an Bedeutsamkeit gewinnen wird, da diese die Komplexität von Forschungskontexten erhöhen.

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Journal Article Details

Publisher Name:    Global Science Press

Language:    German

DOI:    https://doi.org/10.3790/dbw.61.4.195

Der Betriebswirt, Vol. 61 (2020), Iss. 4 : pp. 195–203

Published online:    2020-10

AMS Subject Headings:    Duncker & Humblot, Deutscher Betriebswirte-Verlag GmbH

Copyright:    COPYRIGHT: © Global Science Press

Pages:    9

Author Details

Schrage, Stephanie

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Section Title Page Action Price
Stephanie Schrage: Ethnografische Methoden in der Managementforschung 1
Abstract 1
Zusammenfassung 1
1. Einleitung 2
2. Darstellung der ethnographischen Methoden 3
3. Relevanz ethnographischer Methoden in der Managementforschung 4
4. Kritische Analyse der ethnographischen Methoden 6
5. Fazit 7
Literatur 8