Year: 2021
Author: Ouyeder, Ouelid, Hitzbleck, Julia, Trill, Henning
Der Betriebswirt, Vol. 62 (2021), Iss. 1 : pp. 17–29
Abstract
The aim of this paper is to introduce an end-to-end development process for non-biomedical innovation and new business models of a Life Science company that integrates different methods such as Design Thinking, Lean Startup, Agility and others within one framework. Since 2016 this innovation process is an essential part of the internal Employee Innovation program and proves its applicability in a real-life setting. Projects teams develop and implement their new digital business models successfully by taking the introduced innovation process as guideline. This process enables the Life Science organization to run two global entrepreneurship programs (Catalyst Fund and Catalyst Box) that foster customer focus with fast and evidence-based experimentation. The article encompasses a real-life case study out of the Catalyst Fund program about the Farm Advisory Team from India. By using this example each phase of the innovation process is described schematically.
Idea generation is easy-to-apply, but the implementation of ideas is one of the biggest challenges in larger corporations. The proposed end-to-end innovation process connects the dots of different innovation methods and provides guidance to company decision makers and project teams in order to structure their business model innovation activities/strategy and discussions.
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Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/dbw.62.1.17
Der Betriebswirt, Vol. 62 (2021), Iss. 1 : pp. 17–29
Published online: 2021-01
AMS Subject Headings: Duncker & Humblot, Deutscher Betriebswirte-Verlag GmbH
Copyright: COPYRIGHT: © Global Science Press
Pages: 13
Author Details
| Section Title | Page | Action | Price |
|---|---|---|---|
| Dr. Ouelid Ouyeder / Dr. Julia Hitzbleck / Dr. Henning Trill: Neue Geschäftsmodelle in der Life Science Industrie durch einen ganzheitlichen Innovationsprozess | 1 | ||
| Abstract | 1 | ||
| Zusammenfassung | 2 | ||
| 1. Aufbau eines ganzheitlichen Innovationsprozesses | 4 | ||
| 2. Anwendungsbeispiel anhand eines globalen Entrepreneurship-Programms | 7 | ||
| Phase 1: Problemstellung verstehen | 8 | ||
| Phase 2: Ideen generieren und testen | 9 | ||
| Phase 3: Geschäftsmodell definieren und testen | 1 | ||
| Phase 4: Inkubation | 1 | ||
| Zwischenfazit | 1 | ||
| 3. Schlussfolgerung | 1 |