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Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel

Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel
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Year:    2022

Author:    La Garde, Shirin, Lienbacher, Eva, Cesinger, Beate

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 70 (2022), Iss. 3-4 : pp. 233–245

Abstract

Customer experience and digital in-store technologies in small-scale retailing

Technology use in brick-and-mortar retail can create unique customer experiences (CX). It seems that nowadays customers expect immersive, interactive, game-like and surprising advanced technologies on the sales floor. This paper discusses how small-scale retailers can benefit from the use of in-store technologies and how they can create optimal CX with their limited resources.

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Journal Article Details

Publisher Name:    Global Science Press

Language:    German

DOI:    https://doi.org/10.3790/zfke.70.3-4.233

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 70 (2022), Iss. 3-4 : pp. 233–245

Published online:    2022-07

AMS Subject Headings:    Duncker & Humblot

Copyright:    COPYRIGHT: © Global Science Press

Pages:    13

Author Details

La Garde, Shirin

Lienbacher, Eva

Cesinger, Beate

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Section Title Page Action Price
Shirin La Garde / Eva Lienbacher / Beate Cesinger: Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel 233
Zusammenfassung 233
Abstract 233
I. Hintergrund 234
II. Customer experience: Definition und Dimensionen 235
III. Digitale In-Store Technologien 235
1. Basistechnologien im stationären Einzelhandel 235
2. Fortgeschrittene In-Store Technologien 236
IV. Schlussfolgerungen und Empfehlungen für den kleinstrukturierten Einzelhandel für den Einsatz von In-Store Technologien und eine optimale CX 237
Literatur 239