Year: 2023
Author: Eckert, Christian, Eckert, Johanna, Zitzmann, Armin
Zeitschrift für die gesamte Versicherungswissenschaft, Vol. (2023), Online First : pp. 1–21
Abstract
In this paper, we investigate the effects of COVID-19 on the digital transformation of insurance sales. We explicitly focus on the traditional ways of selling insurance products and aim to analyze whether COVID-19 has changed the use of digital technologies in this regard and the values of these digital technologies perceived by insurance intermediaries. For this purpose, we conducted a survey in July 2022, in which 530 exclusive agents from various insurance companies, independent agents and independent brokers from Germany participated. We compare the results of the current survey with a similar survey that we conducted in July 2020, i. e., at the beginning of the COVID-19 pandemic. Our results show that video chats with extended functions are now more widespread and valued more highly. Differences relating to the usage and perceptions of digital applications between various distribution channels still exist, however, the differences between generations are becoming less apparent.
Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/zverswiss.2023.08.Eckert.etal
Zeitschrift für die gesamte Versicherungswissenschaft, Vol. (2023), Online First : pp. 1–21
Published online: 2023-08
AMS Subject Headings: Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 21
Keywords: COVID-19 Digital transformation Empirical study German insurance industry Insurance sales Survey
Author Details
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