Wettbewerbsvorteile aufgrund des Vornamens? Feldexperimente auf dem Beziehungs-, Nachhilfe- und Wohnungsmarkt
Year: 2014
Author: Lütkenhöner, Laura
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 134 (2014), Iss. 4 : pp. 391–414
Abstract
To analyse whether or not market success is affected by one"s forename, twelve fictional market participants were created. For each of them classified ads were placed in (real) magazines, pretending (1) to be looking for a relationship, (2) to offer private lessons, and (3) to be looking for an apartment. Afterwards the persons who had been trying to contact the fictional market participants were counted. Ceteris paribus market participants bearing attractive German forenames got more offers than those with less attractive German or Turkish forenames, at least on the relationship and residential market. Calculations of binary logistic regressions reveal that persons bearing less attractive German forenames or Turkish forenames are significantly less likely to receive answers to their relationship ads than persons with attractive German forenames. Persons bearing male Turkish forenames are also significantly less likely to receive answers to their relationship ads than male persons with less attractive German forenames.
Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/schm.134.4.391
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 134 (2014), Iss. 4 : pp. 391–414
Published online: 2014-12
AMS Subject Headings: Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 24
Keywords: J71 J15 Z13 C93 D03 D83
Author Details
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