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Persuasion Effects in Electoral Campaigns – A Comparative Analysis of Household Panel Data

Year:    2011

Author:    Kuhn, Ursina

Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 131 (2011), Iss. 2 : pp. 409–418

Abstract

This study looks at the campaign effects of national elections, using household panel surveys from Germany, Great Britain and Switzerland. As household panels collect the party preferences of the same individuals on an annual basis, we are able to study individual dynamics over the electoral cycle. This makes it easier to distinguish between activation and persuasion effects than studying electoral panels conducted during campaigns. Using random effects models, we find strong evidence for the activation and persuasion effects of campaigns. Furthermore, we find that citizens with a high level of political awareness are least likely to be (de)activated and persuaded, but that, only in Great Britain, political awareness interacts significantly with the electoral cycle.

Journal Article Details

Publisher Name:    Global Science Press

Language:    English

DOI:    https://doi.org/10.3790/schm.131.2.409

Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 131 (2011), Iss. 2 : pp. 409–418

Published online:    2011-07

AMS Subject Headings:    Duncker & Humblot

Copyright:    COPYRIGHT: © Global Science Press

Pages:    10

Keywords:    D72

Author Details

Kuhn, Ursina

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