Year: 2009
Author: Bauer, Thomas K., Schmidt, Christoph M.
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 129 (2009), Iss. 4 : pp. 523–538
Abstract
Using German survey data, this paper shows that the valuation of Christmas gifts varies considerably among the gift receivers. Whether the gifts are associated with an efficiency loss, as some empirical studies for the US conclude, depends however on the particular question posed to gift recipients. Asked about their willingness to pay, recipients indicate that Christmas gifts are indeed associated with an efficiency loss, while we find an efficiency gain when asking about their willingness to accept. The results suggest that objects are valued more highly, once they have become part of the endorsement of the gift recipient.
Received: December 5, 2008
Accepted: July 3, 2009
Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/schm.129.4.523
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 129 (2009), Iss. 4 : pp. 523–538
Published online: 2009-10
AMS Subject Headings: Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 16