Year: 2018
Author: Ruehle, Rebecca C.
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 65–79
Abstract
Nudging has been ethically assessed and criticised during the past ten years. To this day the debate has focused mainly on nudges implemented by governments (liberal paternalism). This has led to a negligence of other possible choice architects, such as private corporations. They can use nudging, for example, in order to guide the behaviour of their employees or customers. As nudges are supposed to benefit the nudgee as well as society, this article focuses on the well-being of employees and the encouragement of ethical and environmentally friendly decision-making in the organisations. Other kinds of corporate objectives, such as improvements in performance, are not discussed. I argue that the ethics of nudging cannot be assessed without taking into account the identity and the specific properties of the choice architect. The argument will be structured along three counter-arguments against governmental nudging, which cannot readily be transferred to companies: autonomy restrictions, paternalism and risk potential.
Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/vjh.87.1.65
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 65–79
Published online: 2018-01
AMS Subject Headings: Duncker & Humblot, Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 15
Keywords: Corporate nudging business ethics choice architect nudge management autonomy paternalism D21 M14 L25 A12 D9
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