Year: 2018
Author: Gebhardt, Beate
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 133–153
Abstract
Awards single out the best participants of a competition. They are a simple and mostly positive signal to reward excellence, to improve transparency, and to create impetus for improvement and imitation. In this sense, sustainability awards are political instruments to stimulate sustainable behaviour. Influencing individual decision into certain directions without constraint is defined as "nudging„. This paper analyses the way consumers and businesses perceive sustainability awards and how their behaviour changes through them. To this end, I collected data from copious studies. Businesses are significantly better informed about the existing types of sustainability awards. They have great interest in receiving well-established and credible sustainability awards while hoping for an image boost. Consumers lack knowledge of sustainability awards. Nonetheless, awards represent credible indicators for sustainable business behaviour. Businesses with awards are more likeable and achieve higher sales.
Journal Article Details
Publisher Name: Global Science Press
Language: German
DOI: https://doi.org/10.3790/vjh.87.1.133
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 133–153
Published online: 2018-01
AMS Subject Headings: Duncker & Humblot, Duncker & Humblot
Copyright: COPYRIGHT: © Global Science Press
Pages: 21
Keywords: Awards behavioural economics nudging sustainability H19 M14 O17 Q01 Q58
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