@book{Pepels+2019,
url = {https://doi.org/},
title = {Marketing-Kommunikation},
title = {Einführung in die Kommunikationspolitik},
author = {Werner Pepels},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:},
isbn = {9783428380398},
year = {2015},
lastchecked = {2019}
}